Lessons for Entrepreneurs From the 'Art Of War'

Winning customers as an entrepreneur in a startup has many parallels to a young army trying to penetrate some formidable new and unfamiliar territory. You need a strategy as well as a goal, and you need to pick your battles well. Even in this age of purpose before profits, a business won't survive by pretending there are no competitors out there to worry about. I had certainly heard of the 2500-year-old, but still current, masterwork on military strategy by Sun Tzu, The Art of War, but never tho...